Old Fashion Industrial Design

There is a new generation of industrial designers, totally immersed at the 3D context such as printing, prototyping and visualization, that might feel lost with a white sheet and a pencil.

But how design was done at the 60´s? Let´s back to the 60´s then, when all the present technology was just a dream from a visionary  mind.

Do you picture yourself working without all this amazing today´s technology?

Design-technology per se is not Design. Always remember, technology is just a tool.


“The Decanter,” a promotional film produced by Walter Landor and Associates in the 1960s, shows the start-to-finish process of several of Landor’s designs for Old Fitzgerald whiskey.

Narrated by Walter himself, the film depicts creative teams illustrating and critiquing designs, industrial designers fabricating models, and research teams conducting focus groups and testing in Landor’s supermarket laboratory.

All takes place on the famed Klamath ferryboat docked at San Francisco’s Pier 5, which housed Landor’s offices for some 20 years. (15:34 min).

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3 thoughts on “Old Fashion Industrial Design

  1. foxyandcarver

    I couldn’t agree more! Sometimes I feel a bit overwelmed by the sheer amount of 3D innovation available to designer. Nothing wrong with the humble pencil and paper!!

    Great post!

    Like

    Reply

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