Trophec – Product’s Lifecycle tool

Industrial Designer Victor G. Martinez developed Trophec at his PHD at Northumbria University – England.

The tool is under development and he is asking the colaborations of designers, engineers, design companies to improved it.

You can engage in this research in three different ways:

1.- By simply using the tool as much as you want, it is free for anyone, regardless of age, profession or experience.

2.- By allowing me to engage with your team in one of your projects to develop a case study, if you want to participate please reply to this email.

3.- By helping me to improve the tool. (So far I have worked alone, UX designers, graphic designers and engineers surely have ideas that can make of Trophec a much more useful tool.)
All information and data generated will be made anonymous and will not be shared with anyone without prior consent.

Trophec is in its early stages of development and testing. I encourage you to try it.It will be available throughout 2013.


“While Life Cycle Analysis (hard modelling) tools serve to provide detailed understanding of impacts of existing product ideas, Trophec (soft modelling) serves to improve the envisioning of new products, new business strategies and their entire systems.

Trophec is a tool to engage people in a playful and simple way in sketching and investigating a product’s lifecycle.”


“Designers are, by active association, responsible for the pressure on Earth’s ecosystems and much of the impact can be traced back to the early stages of the design process.

For designers and engineers the main constraint is accessibility to knowledge of multiple and complex factors in an easily digestible form even before starting a project.

Added to this is the possibility to transcend the realm of products and explore creative solutions throughout the entire life cycle, giving designers the opportunity to propose entire new business models and systems.

Every analysis starts with a preanalytic cognitive act or “vision” (Schumpeter, 1954), whatever is not included in that preanalytic vision cannot be reckoned by ulterior analysis. Nowadays multiple and complex factors must be learned by designers, making sustainability solutions dependant on designer’s personal awareness, skills and interest.

The aim of Trophec is to focus attention on the solution; to create a “preanalytic vision” in order to produce creative and sustainable solutions within the project boundaries. In other words, turning sustainability problems that would need to be mitigated at a later stage, into creativity problems that prevent those issues before they actually occur.”



If you want a media kit contact :  trophec(at)trophec(dot)com



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