Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work is the first book on the subject for smaller businesses.
Until now, design thinking—a methodology for solving business problems and identifying opportunities—has been the playground for companies with big budgets, giving them the advantage of the innovation that comes from using the latest design thinking tools emerging from Stanford, Harvard, Northwestern, and elsewhere.
What you’ll learn:
How to incorporate design-thinking processes into everyday operations, and in what areas of business the approach is most valuable
How to use the most prevalent and popular design-thinking tools (like ideation, prototyping, and rapid branding) effectively.
How to use design thinking to identify and achieve your business goals and create new business models
How to create revenue-boosting new products and services using design thinking
Table of Contents
Chapter 1. Introduction to Design Thinking
Chapter 2. The Role of Research in Design Thinking
Chapter 3. Designing a Business Strategy
Chapter 4. Designing Live Customer Experiences
Chapter 5. Designing Digital Customer Experiences
Chapter 6. Designing Services and Service Delivery
Chapter 7. Designing Marketing
Chapter 8. Designing for Change
Chapter 9. Designing for Growth
Appendix A. Case Studies
Appendix B. Metrics for Design Thinking Appendix
C. Glossary of Design Thinking Jargon
Appendix D. Resources
- Silicon Valley Isn’t a Meritocracy – And It’s Dangerous to Hero-Worship Entrepreneurs | Wired Opinion | Wired.com (wired.com)