Sustainability and Behavior Change

By @maducao – “Design is an educational tool to change behaviour.

Design is the bridge that will link our unsustainable present with a sustainable future!

Design is educating new generations, is no longer just about consumption!”

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Selouk

by Marko Goller

It all started with one single question: How can product design change people‘s behaviour for the better?

This is our bachelor degree project, by Marko Goller and Tobias Martsch, done at the University of Design in Schwaebisch Gmuend, Germany.

If you research on the topic of behaviour change you‘ll find a lot of studies, papers and articles that tell you how to change people‘s behaviour from a neuroscientific point of view. But what we wanted to do was to translate all these scientific insights and analysis into different products that make people change their behaviour on their own. Because we think that this is the most successful way to create a really sustainable change of behaviour.

After an extended research and analysis phase we decided to design three different products on three different topics. Every topic deals with a different kind of problem that refers to our everyday…

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