THE VALUE OF DESIGN RESEARCH

The Value of Design Research

11th International European Academy of Design Conference, April 22-24th 2015

THEME A – EXCELLENCE IN DESIGN RESEARCH

Track 1: Methodology for Design research Design is a very broad topic. It can mean creation, but deals also with problem solving. Often design research is split between research into th work of the designers and design processes, creativity etc. In other instances it addresses how users, customers or consumers use and value design. In either situations, both qualitative studies (e.g. observations, interviews etc.) and quantitative methods have been used, (e.g. experiments could be based on various emotional or preference scales). The track should be open to many types of research, but my own research deals with quantitative methods for qualitative QUESTIONS, such as do customers (users) appreciate something as “good design”? What could such a term mean, like embodiment as an extension of the human body, embedding as a material anchoring of a social network. Are customers willing to pay a higher price for what they call good design? And how much? A very important issue for this kind of research is “how much”, rather than the more common QUESTION “how many people” prefer this or that design…

MORE THEMES AT: THE VALUE OF DESIGN RESEARCH

YOUR COMMENT IS HIGHLY APPRECIATED, THANKS! FEEL FREE TO SEND ME MORE DESIGN RESOURCES!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s