Book Change Ahead – “How Research and Design are Transforming Business Strategy”

A book about the crossroads of design, research and strategy. Hence the subtitle: “How Research and Design are Transforming Business Strategy”. It includes interviews with 42 experts and pioneers worldwide (including Brazil, Mexico, Argentina, US and Canada within the Americas) but also Asia, South Africa, Europe and Australia.

Change Ahead can be purchased online globally through online bookstores like Amazon, although it is of course also possible to purchase from the publishers webshop directly.

  1. A preview of Change Ahead you can browse through, here.
  2. A short description of the book including the reviews received, here.
  3. The Facebook page of Groh! innovation, here
  4. Twitter: @chgahead and @carolaverschoor

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