Dieter Rams on Product Design from Blossom

Dieter Rams on Product Design

Written by Thomas Schranz, CEO and Product at Blossom
Dieter Rams - Portrait by Anne Brassier

Dieter Rams, a German industrial designer best known for his work at Braun consumer products and his influence on Apple’s hardware and software came up with 10 guidelines on how he approaches design.

  1. Good design is innovative
  2. Good design makes a product useful
  3. Good design is aesthetic
  4. Good design makes a product understandable
  5. Good design is unobtrusive
  6. Good design is honest
  7. Good design is long-lasting
  8. Good design is thorough, down to the last detail
  9. Good design is environmentally friendly
  10. Good design is as little design as possible
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