There’s nothing more expensive than cheap design. — Medium

There’s nothing more expensive than cheap design.
The design world is changing and yet it strangely stays the same. In the mid 1990s the big debate was around free pitching. Clients asking designers to come to the pitch with the job already done. The design industry got together and rejected the practice. Some saw opportunity and were hungry enough to do the work despite the risk of getting nothing, but most saw the folly in it. Roll on 20 years and things have gone full-circle. We see an increase in online-based free-pitches. Designers free-pitching from a distance. The internet had democratised design. The internet enables a world-wide trade — that’s what it’s for. But design isn’t a commodity. It requires intuition, innovation, even

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