Use design heuristics to improve idea generation

“I’ve been highlighting aspects of Design Thinking in several episodes and I continue with this episode that considers how idea generation can be improved using design heuristics.

I discussed the topic with Seda Yilmaz,  a professor in the Department of Industrial Design at Iowa State University. She earned her PhD in Design Science from the University of Michigan.

Seda and three colleagues from the fields of psychology, industrial design, and engineering wrote a chapter in the Design Thinking: New Product Development Essentials book titled Boosting Creativity in Idea Generation using Design Heuristics . The discussion is about how 77 design heuristics can improve the ideation activity of Design Thinking and product development…”

Read the interview at: THE EVERYDAY INNOVATOR

Advertisements

YOUR COMMENT IS HIGHLY APPRECIATED, THANKS! FEEL FREE TO SEND ME MORE DESIGN RESOURCES!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s