“I’ve been highlighting aspects of Design Thinking in several episodes and I continue with this episode that considers how idea generation can be improved using design heuristics.
I discussed the topic with Seda Yilmaz, a professor in the Department of Industrial Design at Iowa State University. She earned her PhD in Design Science from the University of Michigan.
Seda and three colleagues from the fields of psychology, industrial design, and engineering wrote a chapter in the Design Thinking: New Product Development Essentials book titled Boosting Creativity in Idea Generation using Design Heuristics . The discussion is about how 77 design heuristics can improve the ideation activity of Design Thinking and product development…”
Read the interview at: THE EVERYDAY INNOVATOR