This book illustrates the key components of mastering design thinking based on the author’s experience at the Institute of Design of Illinois Institute of Technology, one of the most famous Design schools in the world.
The author highlights the difference between the business world and the design world based on his own experience.
His big transition from the logical world of business, as former P&G marketer, to the design world.
His experience helps non-designers learn design thinking by providing comparisons to business protocol.
The author categorized the key components of design thinking into 4 parts:
1. Thinking: Hybrid Thinking
2. Mindset: Creator Spirit
3. Process: Human Centered Co-Creation
4. Environment: Switching to Creative mode through Tools and Space
In later chapters, the author proposes the framework of how to start a career in the business design world and finally how design thinking might influence your well-being. This book is a compass for you, and and any non-designer, to start mastering design thinking.
In this book you will:
Understand how non-designers can learn design thinking
Understand the four components of a design thinker
More information at: http://www.nondesignersguidetodesignthinking.com/