Category Archives: innovation

The typology of Design Sprints

In this talk from ProductTank San Francisco, Kai Haley (Lead of Design Relations and the Google Sprint Master Academy) and Burgan Shealy (UX Design Lead at Google) share insights into what are the different types of design sprints, and various ways they can be crafted to meet a team’s goals and needs.

At its core, a design sprint is a tool for answering a critical business question through design prototyping and testing with users. The goal is to ensure that you are building the right things for your customers.

What Kinds of Problems can you Solve With a Design Sprint?

This process can be applied to many different needs, from generating a vision for a new product, or redesigning a specific feature or flow for an existing product, to improving a process or defining a brand.

A design sprint can allow the team to take a fresh look at a wide landscape of possibilities, discover and prioritize different solutions to a problem in a fast, iterative way. When possibilities seem too wide to move forward, a sprint can help prioritize and test out what one of the directions might look like “in action”.

Design Sprint Types

In this talk you’ll learn about four different sprints and hear examples on how Google uses them to solve critical problems for companies like Headspace, Google Home Services, Baewindow, or for non-profit companies such as Doctors Without Borders or Tangerine Tutor.

The Typology of Design Sprints at ProductTank SF

  1. Product Sprint – this is one of the most popular methods, and is used to solve challenges like improving the onboarding experience for new users, identifying critical user journeys to understand breakpoints, or generating and testing ideas for new features in order to increase engagement.
  2. Process Sprint – this method can be used to improve the process for hiring new employees, define the process for rolling out a new tool, or simplify the process for approving new project.
  3. Vision Sprint – a fun and creative way to solve critical problems such as: creating a vision to help homeowners fix problems in their home, defining a new product offering for two years from now in IoT, exploring opportunities around the needs of children and technology.
  4. Moonshot sprints – these give you the opportunity to innovate and reimagine your product or service, helping you to make space to explore something that might not necessarily be on your roadmaps. You may be re-imagining how people shop for food, exploring ways to build customer loyalty, or even discovering new models for monetization.

Whatever your challenge is, these methods are a great toolbox you can use and adjust to meet your needs. They allow you to look at a problem with 360 degree view, get alignment for your product & business perspective, and bring your team together to determine where you want your product to go in the future.


Specialized Training Course in Accessibility and Inclusive Design in Portugal

The School of Architecture of the University of Minho (EAUM) promotes once again the specialized training course in Accessibility and Inclusive Design. This specialized training course aims to answer to the challenges of the current market, increasingly sensitive to the problems of the elderly or disabled.

Providing an update of the contents and examples of good practices on accessibility and inclusion in the design of spaces and products. The concept of inclusive design promotes the development of solutions that improve the lives of all people, regardless of their abilities or condition, benefiting everyone as it consider new requirements and generally translate into innovative solutions.

The specialized training course, scheduled to begin on April 13, for a period of 12 weeks, will take place on Friday afternoons at the Azurém Campus of the University of Minho, Guimarães.

Application DEADLINE: MARCH 21


For further information, please contact us through email or phone +351253510500


Nike Circular Innovation Challenge: Design with Grind!


The goal of this Challenge is to find innovators who can use Nike Grind materials, such as fiber, foam and rubber, to create products that help improve the lives of the people who use them, while reducing global waste.


The Challenge officially launches —February 27, 2018.
Final proposals will be due by May 1, 2018. (DEADLINE)
Winning solutions will be announced in July, 2018.
Winners will be considered for further partnership with Nike and receive a prize of up to $30,000.

Bio Design Call for Exhibition

Book by William Myers

If you or someone in your network has a biodesign or bioart project they would like to present, please see the attached Open Call.
The deadline is 15 March and the exhibition opening will be at the end of August. Some funds are available for production.
Projects of biodesign and bioart are welcome, as are proposals for workshops, debates, or other programming to spur engagement.
Exhibition: Biodesign: From Inspiration to Integration
Venue: Rhode Island School of Design (RISD)
Dates: 24 August – 27 September, 2018
Please spread the word. The guidelines are available here.
We are also seeking a Curatorial Assistant to help develop the show, the paid post is described here.
By William Myers –  curator, writer, and teacher based in Amsterdam.


LOréal BrandStorm 2018

#innovatorsonly #Brazilonly


DEADLINE 10 March – Students only

English: More Information here

Português at DECE