Tag Archives: consumer research

10 Must-Read Books on Anthropology in Business and Design

In 2011, when I first began my career as a researcher in the context of business and design, I knew almost nothing about the field I had decided to work in. I lacked a basic understanding of how products are designed, how businesses work, and how to work with people in this world.

What I did know was that my anthropology training was highly relevant, but I needed to learn as much as I could to supplement it. I devoured every possible resource I could on these topics, from websites and blogs to journals and books. Doing so helped me effectively transition into being a researcher in industry, translate my skills to non-anthropologists, and do my job with passion and success. I felt less like an impostor and more confident in myself.

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