Tag Archives: creativity

How to Rent Your Ideas to Fortune 500 Companies

I first met Stephen Key in 2001. Two months later, I used a few recommendations of his — shared over the customary gin tonic — to help a friend double overseas sales in less than two weeks in New Zealand and Australia.

How? Licensing. It can be a beautifully elegant model.

Stephen is somewhat famous in inventing circles for two reasons. First, he consistently earns millions of dollars licensing his ideas to companies like Disney, Nestle, and Coca-Cola. Second, he is fast. It seldom takes him more than three weeks to go from idea to a signed deal. Continue reading

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SMASH – File Transfer for Designers

 

Smash: the file transfer service (with no size limit) for designers & creative minds.
What are the differences between Smash and Wetransfer ?
– No ads (never) but creative inspirations
– No size limit
– Preview files before downloading
– Customization of the link
You can test Smash at the following address: fromsmash.com

Random Oblique Strategies

Oblique Strategies, originally presented as a pack of cards, were by Brian Eno and Peter Schmidt. Each Oblique Strategy is a phrase or cryptic remark which can be used to break a creative deadlock or dilemma situation.

This website presents a random Oblique Strategy selected from editions 1–5.

http://www.joshharrison.net/oblique-strategies/

Website by Josh Harrison

The Non-Designer´s Guide to Design Thinking

 

 This book illustrates the key components of mastering design thinking based on the author’s experience at the Institute of Design of Illinois Institute of Technology, one of the most famous Design schools in the world.

The author highlights the difference between the business world and the design world based on his own experience.

His big transition from the logical world of business, as former P&G marketer, to the design world.

His experience helps non-designers learn design thinking by providing comparisons to business protocol.

 

The author categorized the key components of design thinking into 4 parts: 

1. Thinking: Hybrid Thinking 

2. Mindset: Creator Spirit 

3. Process: Human Centered Co-Creation 

4. Environment: Switching to Creative mode through Tools and Space

   In later chapters, the author proposes the framework of how to start a career in the business design world and finally how design thinking might influence your well-being. This book is a compass for you, and and any non-designer, to start mastering design thinking.

In this book you will:

 Understand how non-designers can learn design thinking

 Understand the four components of a design thinker

More information at: http://www.nondesignersguidetodesignthinking.com/

Pentagram’s Natasha Jen: “Design is not a monster you ‘unleash’ to fix the world”

Speaking at this year’s Design Indaba, Pentagram partner Natasha Jen makes her feelings on business buzzwords, simplistic flow diagrams and sticky note brainstorm sessions very clear, insisting that the concept of “design thinking” undermines design.

Courtesy of Design Indaba and Pentagram

“It’s very hard to explain to people what a graphic designer does,” says Natasha Jen, partner at Pentagram’s New York office. “I think of my role as playing with words, symbols and images. It’s about making things tangible and understandable, and if we can make things delightful – that’s the goal.”

Continue reading