Tag Archives: design

Design and Research Perspectives in the Era of Transformations

VISIT:  https://designinnovationmanagement.com/adim2019/

If you are in LinkedIn: We-need-you-support- to-early-career-researchers-from-erik-bohemia

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Design will kill Marketing

Design will kill marketing, says Ikea’s former design chief

Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.

[Photo: Ikea]

For the past six years, Marcus Engman has successfully made Ikea weird.

As the company’s head of design, he spearheaded artistic collaborations on tropical furniture and L.A.-inspired skateboards to push the reserved Swedish furniture giant out of its minimalist comfort zone. But Engman recently left Ikea to start a company of his own called Skewed Productions, as a partner of the design firm Doberman. Think of Skewed as a hybrid of design studio and ad agency–its goal is to create marketing moments for companies through product design itself. Instead of spending money on ad buys, Engman wants to teach companies to market themselves through their design.

“I want to show there’s an alternative to marketing, which is actually design,” says Engman. “And if you work with design and communications in the right way, that would be the best kind of marketing, without buying media.”

[Photo: Ikea]

His plan makes some sense. In a consumer-obsessive world, design has become a major selling point. Consumers study everything from Kickstarter campaigns built upon the personal journeys of inventors to Apple’s Jony Ive-narrated iPhone videos to hear the intent and motivation behind the products we buy.“More and more people are interested in how things are made,” says Engman. “I believe in transparency–being more transparent in design you do–that attracts interest and over time it builds interest in the project.”

But for companies that don’t necessarily “get” design–whether that’s individual product development, or how to marry a whole line of products into one grounding thesis that can define a brand–Engman sees an opportunity for flexible, design-oriented people to help out in a hands-on consulting and development capacity. “It’s one ballgame in fashion,” he says, “and a completely different one in how we work in furniture, for instance.”

[Screenshot: Skewed Productions]

Skewed Productions is a one-man show. Before Ikea, Engman has had his own agency with 30 employees under him. Now, he plans to hire out collaborators from his network on a per-project basis. He argues that this new model will be more equitable for everyone involved, because he plans to share profits with his team, rather than paying out stock salaries. And it will allow him to take on projects more flexibly, since his crew can always be in flux. While he cautions me that Skewed is only four days into existence, and he’s just building a client roster, he’d like to have a mix of large companies and small startup clients to keep work varied.

As for his legacy, and why it was time to leave Ikea? “I think there comes a time when you feel you want to do something else. I’m not a maintainer guy. I’m a startup guy. And I was put there to make a lot of changes. And we made a lot,” he says. “Working at a large company, it’s about leading by strategy and finding new partners. I wanted to, not go backwards, but be even closer to the design, to be able to do design myself again.”

From: fastcompany

 

Semiotics and Design

Semiotics Links from Umberto Eco´s site.

The International Center for Semiotic Sciences Umberto Eco (University of Urbino) organizes a series of colloquia, seminars and lectures on semiotic theory and practices.
One of them is co-organized by PROJEKT Lab (University of Nimes), the title is: When is Design .

Visit PROJEKT Lab

Visit PROJEKT Lab Resources – Design / French / English

View the Program of “When is Design” at Google Drive

Elements of a shared theory of science for design

“Higher education for the design professions – designers, architects and engineers – has been combining traditional disciplines of research and design in new ways, into what is now known as design research. As a discipline in its own right, design research is still quite young, and the design professions need a theory of science that takes their specific character into account, thus contributing to their self-image, and locating them in the greater landscape of research. Using philosophically oriented conceptual analysis I develop a system of basic concepts as elements of such a theory of science for the design professions. The concepts of design, research and design research are analysed, clarified and coordinated, in relation to concepts such as knowledge, theory and practice. At the same time I propose a precise, yet intuitive, terminology that may be shared and foster cross-disciplinary understanding and communication among the design professions, and which each of them can expand for purposes of its own.”

BY:

Per Galle
Institut for Bygningskunst & Design / Department of Architecture & Design
Det Kongelige Danske Kunstakademi, Designskolen / The Royal Danish Academy of Fine Arts, School of Design

                       ACCESS PAPER AT INGENTA

Atmosphere 11 ADAPTATION

 

‘Atmosphere’ is an annual, interdisciplinary design symposium advancing academic enrichment and inter-disciplinary research by creating an opportunity for students, instructors, and friends of the faculty to interact with distinguished keynote speakers, scholars and designers from around the world. The three-day event includes invited lecturers, peer-reviewed presentations, exhibitions, student installations, receptions, and numerous casual opportunities for serious exchange.

Atmosphere is the consequence of the projects we make as designers of landscapes, cities, buildings, and interiors. Atmosphere is hard to grasp, and even harder to talk about – yet the production of atmosphere, intended or not, is one of our most apparent contributions to the world. Though palpable, atmosphere resists registration. So fragile and dependent on the world around, atmosphere is also susceptible to our perception. It is not something that can be read or interpreted. It is.

 

‘Atmosphere’ 11 will explore ADAPTATION. This theme intends to attract researchers from diverse disciplines into an open but topically oriented exchange. ADAPTATION is a mutation, a change that aids organisms to thrive in their environments. ADAPTATION implicates designers as organisms with the particular places, materials, contingencies and intentions that enable survival or better living in an increasingly unpredictable environment. In other words, this symposium will examine not merely what and how we adapt, but the sites and situations of adaptation. The aim is to critically and creatively explore how contextual, cultural and environmental circumstances of our world serve as meaningful catalysts for design, building, teaching and research within a discussion of atmosphere and adaptation. This theme encompasses multifaceted, dynamic scales and terrains including the complexities of our social fabrics, intricacies of environmental function, potentials of adaptation as process, as fitness, the materials and patina of our everyday adaptations, and the stories and arguments that share understandings of our designed world. Do we engage in pre-ADAPTATION? Do we register atmosphere through adaptation?

The Faculty of Architecture has hosted an ‘Atmosphere’ symposium each year for the last ten years. ‘Atmosphere’ invites exploration of the less physical conditions of design: the temporary, experiential, situational, phenomenal and epiphenomenal states of our shared world. Difficult to pin-down, capture and express, ‘atmosphere’ is enveloping yet recessive. It is what we as designers, planners and interpreters of the built and natural world strive to generate, understand, and meaningfully engage.

VISIT: http://umanitoba.ca/faculties/architecture/atmosphere/2019/