by Adam Lefton This is a great piece on choosing the terms we use carefully…such as People ‘Users’… I’ve worked in UX for the better part of a decade. From now on, I plan to remove the word “user” and any associated terms—like “UX” and “user experience”—from my vocabulary. It’ll take time. I’ll start by […]
via As a Designer, I Refuse to Call People ‘Users’ — The Product Nerd
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In the past, when someone asked me what my profession was, I would usually say Product Designer. They would immediately ask me what kind of product. Furniture, airplanes, radios, headphones, sex toys? Embarrassed, I would clarify that I meant digital products—“you know, like websites and apps.” To which I would receive a look of confusion.
“I like to call those things products because they make me feel important. But usually, I just work with pixels and make-believe stuff,” I would further explain.
Now I just say I’m a designer.
This hasn’t avoided questions, though. I still have to clarify that no, I don’t design interiors, clothes, or lamps (but I would love to!)
I often wonder what would happen if I got to design physical products coming as a screen product designer. Would I follow the same human-centered process or would I try to design pixel-perfect chairs?
Here are some comics exploring this idea.
Note: After each image, there’s a text version of the comic. This is so that they’re a bit more accessible, in case you wonder why the redundancy.
In this talk from ProductTank San Francisco, Kai Haley (Lead of Design Relations and the Google Sprint Master Academy) and Burgan Shealy (UX Design Lead at Google) share insights into what are the different types of design sprints, and various ways they can be crafted to meet a team’s goals and needs.
At its core, a design sprint is a tool for answering a critical business question through design prototyping and testing with users. The goal is to ensure that you are building the right things for your customers.
This process can be applied to many different needs, from generating a vision for a new product, or redesigning a specific feature or flow for an existing product, to improving a process or defining a brand.
A design sprint can allow the team to take a fresh look at a wide landscape of possibilities, discover and prioritize different solutions to a problem in a fast, iterative way. When possibilities seem too wide to move forward, a sprint can help prioritize and test out what one of the directions might look like “in action”.
In this talk you’ll learn about four different sprints and hear examples on how Google uses them to solve critical problems for companies like Headspace, Google Home Services, Baewindow, or for non-profit companies such as Doctors Without Borders or Tangerine Tutor.
Whatever your challenge is, these methods are a great toolbox you can use and adjust to meet your needs. They allow you to look at a problem with 360 degree view, get alignment for your product & business perspective, and bring your team together to determine where you want your product to go in the future.
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