Tag Archives: game design

What Game UX Can Teach Us About Product Design


Article by Designer Guilherme Bova

In 2017, video games became a hundred billion dollar market. After acquiring Twitch for a billion dollars back in 2014, (now with more than 100 million users), Amazon recently bought yet another video gaming company, Curse.

Video games have become such a phenomenon that some are now considered to be sports, where esports competitions fill stadiums all around the world. The Entertainment Software Association (ESA) reported that, as of last year, 65% of US households are home to at least one person who plays more than three hours of video games every week.

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