The company’s industrial design team shares a handful of titles from its studio library, which is curated by team members.
As designers we love great products, however, design fails are great too!
However, companies learn from their mistakes??
In this talk from ProductTank San Francisco, Kai Haley (Lead of Design Relations and the Google Sprint Master Academy) and Burgan Shealy (UX Design Lead at Google) share insights into what are the different types of design sprints, and various ways they can be crafted to meet a team’s goals and needs.
At its core, a design sprint is a tool for answering a critical business question through design prototyping and testing with users. The goal is to ensure that you are building the right things for your customers.
This process can be applied to many different needs, from generating a vision for a new product, or redesigning a specific feature or flow for an existing product, to improving a process or defining a brand.
A design sprint can allow the team to take a fresh look at a wide landscape of possibilities, discover and prioritize different solutions to a problem in a fast, iterative way. When possibilities seem too wide to move forward, a sprint can help prioritize and test out what one of the directions might look like “in action”.
In this talk you’ll learn about four different sprints and hear examples on how Google uses them to solve critical problems for companies like Headspace, Google Home Services, Baewindow, or for non-profit companies such as Doctors Without Borders or Tangerine Tutor.
Whatever your challenge is, these methods are a great toolbox you can use and adjust to meet your needs. They allow you to look at a problem with 360 degree view, get alignment for your product & business perspective, and bring your team together to determine where you want your product to go in the future.