Tag Archives: management

Lean Startup Product Development


The “Lean Startup” approach is based on a book by Eric Ries of the same name. The fundamental problem that the book addresses is that many companies:

  • Think that they know what the market and their customers want,
  • Make a lot of assumptions based on that thinking
  • Launch a long and expensive product development effort to meet what they think are those needs, and
  • Then find out that those assumptions were wrong

What Is the Problem?

That approach is typical for a company with a traditional plan-driven approach to project management. (That is what many people loosely call “Waterfall”). The problem isn’t really unique to startups; this problem can take place with any company of any size – it may happen more frequently with startups just because there is normally a higher level of uncertainty associated with a startup.

What’s the Solution?

The solution to this problem is to use an incremental and iterative approach to product development. That approach should have lots of customer input and feedback along the way. That approach is exactly what is used in an Agile product development effort. The approach would look something like this:

Lean Startup Process

Overall Summary

The Lean Startup approach is a good, common-sense approach for dealing with uncertainty in a business environment. It is a very useful concept that can apply to any business (not limited to startups). The exact implementation may vary from one company to the next depending on the level of uncertainty and other factors.

From Managedagile.com

Sciences du Design Journal

*Sciences du Design* is a peer-reviewed French language international
design research journal. We welcome French-speaking design research as well
as international design research submitted in French.

This issue no. 07 includes a special issue on “Design Management” co-edited
by Guillaume Blum (Laval University, Canada) and Véronique Cova
(Aix-Marseille University, France) with 4 papers:

> Blum, G. & Cova, V. (2018). Le design management en discussion. Sciences
du Design, 7,(1), 21-27.
https://www.cairn.info/revue-sciences-du-design-2018-1-page-21.htm (full
open access right now)

> Borja de Mozota, B. (2018). Quarante ans de recherche en design
management : une revue de littérature et des pistes pour l’avenir. Sciences
du Design, 7,(1), 28-45.
https://www.cairn.info/revue-sciences-du-design-2018-1-page-28.htm (full
open access right now)

> Glaubert, D., Nyffeler, N. & Bergeron, L. (2018). Le design management
dans les PME : une cartographie pour diagnostiquer les pratiques. Sciences
du Design, 7,(1), 46-55.
https://www.cairn.info/revue-sciences-du-design-2018-1-page-46.htm (full
open access in 2 years)

> Berger, E., Ocnarescu, I. & Pain, F. (2018). Design et stratégies
d’entreprise : première étude pour modéliser les dynamiques d’engagement
dans un projet de recherche. Sciences du Design, 7,(1), 56-68.
https://www.cairn.info/revue-sciences-du-design-2018-1-page-56.htm (full
open access in 2 years)

This issue no. 07 includes also 2 original articles on various subjects:

> Aucompte, Y. (2018). Design graphique comme pratique critique ? Étude de
cas à partir d’un poster de Stefan Sagmeister. Sciences du Design, 7,(1),
71-85. https://www.cairn.info/revue-sciences-du-design-2018-1-page-71.htm

> Gauthier, P., Proulx, S. & Hamarat, Y. (2018). L’esthétique de la santé
publique : essai d’analyse réaliste des qualités de l’expérience de
services. Sciences du Design, 7,(1), 86-103.

This issue no. 07 includes also 2 visualisations:

> Sabatier, F., Correia, A. & Skoli, A. (2018). Vi(c)e organique. Sciences
du Design, 7,(1), 11-15.

> Borgenheimer, L. (2018). Communication et démocratie participative :
budgétisation participative à Malles Venosta. Sciences du Design, 7,(1),
16-19. https://www.cairn.info/revue-sciences-du-design-2018-1-page-16.htm

Sciences du Design has a hybrid format, with print and digital versions
available in bookstores and online. More info here:

Current open call for papers for issue No. 09 on “Sustainable Development”:

Sprint Master´s Guide: The complete guide to Service Design Sprints

From Tenny Pinheiro, the brazilian that is changing Design globally:

This guide represents one more step towards the dream of democratizing Service Design to the 99%. One more step to empower everyday makers to create services that are made for, by and with humans.  We live in a service-powered makers’ economy. To deny that today everyone is a service designer is a pure demonstration of academic feudalism and delusion of control.  Some people go all the way to try to draw a line elevating expert designers from the mere “everyday designers” as if it matters. Well, it doesn’t.  What matters is that while scholars lose their cool in endless discussions, “everyday designers” are designing drones that deliver medicine, vaccines and blood in Rwanda rural areas. 

While “expert designers” gather for their next “Bill Murray’s groundhog day” service design event, “everyday designers” are automating trucks, curing cancer and programming DNA. The future of service design is open and Agile. Service design as a superpower, not a profession.” Wrote this last year as the preface of my 5th book: The Sprint Master’s Guide, the complete guide to service Design Sprints. This book is one element of the Design Sprint Master toolkit. The materials students get when they join the DesignSprintSchool.com bootcamp. “

Follow Tenny Pinheiro´s LinkedIn

Buy the book at Amazon: https://lnkd.in/gzGqvqk