“Multi-award winning feature documentary GENERAL MAGIC is the untold tale of how a great vision and epic failure changed the world.”
From the editor: First lesson of all: Never, ever compromise your design vision!
The “Lean Startup” approach is based on a book by Eric Ries of the same name. The fundamental problem that the book addresses is that many companies:
That approach is typical for a company with a traditional plan-driven approach to project management. (That is what many people loosely call “Waterfall”). The problem isn’t really unique to startups; this problem can take place with any company of any size – it may happen more frequently with startups just because there is normally a higher level of uncertainty associated with a startup.
The solution to this problem is to use an incremental and iterative approach to product development. That approach should have lots of customer input and feedback along the way. That approach is exactly what is used in an Agile product development effort. The approach would look something like this:
The Lean Startup approach is a good, common-sense approach for dealing with uncertainty in a business environment. It is a very useful concept that can apply to any business (not limited to startups). The exact implementation may vary from one company to the next depending on the level of uncertainty and other factors.
Dezeen’s Benedict Hobson picks out six Chinese design studios and brands that made an impression at the Design China Beijing trade show earlier this month.
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I wrote the book on user-friendly design. What I see today horrifies me
The world is designed against the elderly, writes Don Norman, 83-year-old author of the industry bible Design of Everyday Things and a former Apple VP.
I learned a lot about the relationship between designers and manufacturers before I even entered the field. My father worked as an architect, and I was often by his side as he went to visit job sites and collaborate with contractors. Even though my father designed the houses, he respected and invited questions, criticisms, and feedback from the builders he relied on. As a result, each finished project was more successful for everyone involved.
At the top level, product design works much the same way. The relationship between the designer and the manufacturer is paramount when you are producing a consumer product. And when we talk about designing and manufacturing truly innovative products where there’s no previous knowledge to fall back upon, that relationship becomes even more important.