From Tenny Pinheiro, the brazilian that is changing Design globally:
“This guide represents one more step towards the dream of democratizing Service Design to the 99%. One more step to empower everyday makers to create services that are made for, by and with humans. We live in a service-powered makers’ economy. To deny that today everyone is a service designer is a pure demonstration of academic feudalism and delusion of control. Some people go all the way to try to draw a line elevating expert designers from the mere “everyday designers” as if it matters. Well, it doesn’t. What matters is that while scholars lose their cool in endless discussions, “everyday designers” are designing drones that deliver medicine, vaccines and blood in Rwanda rural areas.
While “expert designers” gather for their next “Bill Murray’s groundhog day” service design event, “everyday designers” are automating trucks, curing cancer and programming DNA. The future of service design is open and Agile. Service design as a superpower, not a profession.” Wrote this last year as the preface of my 5th book: The Sprint Master’s Guide, the complete guide to service Design Sprints. This book is one element of the Design Sprint Master toolkit. The materials students get when they join the DesignSprintSchool.com bootcamp. “
Buy the book at Amazon: https://lnkd.in/gzGqvqk