Tag Archives: ux

What Game UX Can Teach Us About Product Design

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Article by Designer Guilherme Bova

In 2017, video games became a hundred billion dollar market. After acquiring Twitch for a billion dollars back in 2014, (now with more than 100 million users), Amazon recently bought yet another video gaming company, Curse.

Video games have become such a phenomenon that some are now considered to be sports, where esports competitions fill stadiums all around the world. The Entertainment Software Association (ESA) reported that, as of last year, 65% of US households are home to at least one person who plays more than three hours of video games every week.

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by Adam Lefton This is a great piece on choosing the terms we use carefully…such as People ‘Users’… I’ve worked in UX for the better part of a decade. From now on, I plan to remove the word “user” and any associated terms—like “UX” and “user experience”—from my vocabulary. It’ll take time. I’ll start by […]

via As a Designer, I Refuse to Call People ‘Users’ — The Product Nerd

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